Bro boost: women find LinkedIn traffic ‘drives’ if they pretend to be men
Collective experiment found switching profile to ‘male’ and ‘bro-coding’ text led to big increase in reach, though site denies favouring posts by men Collective experiment found switching profile to ‘male’ and ‘bro-coding’ text led to big increase in reach, though site denies favouring posts by men Do your LinkedIn followers consider you a “thought leader”? Do hordes of commenters applaud your tips on how to “scale” your startup? Do recruiters slide into your DMs to “explore potential synergies”
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