Annual Recurring Revenue (ARR) has become the gold standard in the SaaS world. Investors use it to value companies, founders proudly cite it in pitch decks and on LinkedIn, and the media point to it as proof of growth. Yet ARR is not a standardized accounting figure — and that is precisely what makes it vulnerable to manipulation. What ARR actually measures Annual Recurring Revenue describes the annualized value of recurring income from subscription contracts. The calculation is straightforward:

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