Poppi Cofounder Allison Ellsworth sat down with Forbes' Maneet Ahuja at the 2025 Under 30 Summit in Columbus, Ohio. 0:00 Intro – From Kitchen to $2B Pepsi Deal 1:04 Building Poppi to Be More Than a Product 2:12 Apple Cider Vinegar to “Soda” – The Brand Pivot 3:37 The TikTok Breakout Moment During COVID 5:14 Creator-First Strategy vs Traditional Marketing 6:45 The “Black Ops” Marketing Budget Explained 7:45 Shark Tank, Mentorship & Scaling with Partners 9:03 Growing to 240 Employees in 5 Years 9:

Tag-uri: Pepsi Coronavirus