Pinterest's Andrèa Mallard On The Marketing Value Of Marketers Undervaluing Their Work

Pinterest

In this episode, Forbes CMO Network managing director Seth Matlins sits down with Andréa Mallard, Chief Marketing and Communications Officer at Pinterest. Drè has a broad portfolio and a relatively unusual breadth of accountability, overseeing teams responsible for marketing, comms, product design, UX and all go-to-market efforts for both consumers and advertisers. Among other things, her perspectives on how marketing earns the right to grow bigger and better, and why no CEO has ever loved a

Tag-uri: Pinterest