I've eaten caviar almost daily for 15 years, so I built a brand to bring prices down
Real Estate
This as-told-to essay is based on a conversation with Sony Mordechai, the founder of Imperia Caviar and entrepreneur behind companies including Sport Couture Group and Alesonor Real Estate Development. It has been edited for length and clarity. About 15 years ago, a friend of mine who works in the alcohol space organized a week of tastings in Bordeaux. That's when I first discovered the world of caviar . I became fascinated with it. I started tasting different types, visiting farms, and really
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