Rising rents and low vacancy rates have made it prohibitively expensive for many emerging brands to open retail locations — even temporary ones. Scrappy companies have found creative, low-cost ways to reach their consumers, from hotel partnerships and trunk shows to activations on college campuses. Pop-ups and stores have become prohibitively expensive for emerging brands as retail vacancies are at a decade-low in the US. Some savvy players are finding creative ways to produce that real-life

Tag-uri: Real Estate