Ideas By André Hoffmann and Peter Vanham September 10, 2024 9:17 AM EDT Hoffmann is a Swiss environmentalist and the Vice Chair of Roche, the pharmaceutical company founded by his great-grandfather. Vanham is a journalist at Fortune, and the writer of several books. “They are like Saudi Arabia,” James Gentizon said. “They have plenty of energy.” Gentizon, a Swiss engineer and entrepreneur, wasn’t talking to us about a new oil field in the Middle East or the Americas. No, he was talking about

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