Coca-Cola looks to bowl out Pepsi in Champions Trophy marketing contest
SRI
KARACHI : Coca-Cola is attempting to capitalise on Pakistan hosting its biggest cricket event in nearly 30 years, and steal the spotlight away from the host nation's official team sponsor Pepsi, by tapping into the country's love of 'tape-ball cricket'. International fixtures were halted in Pakistan after a 2009 attack on the Sri Lankan cricket team bus and only began returning in 2018. Companies in Pakistan are now eyeing the Champions Trophy, which started on Wednesday, as one of the most
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