BBC star Alan Sugar fuming as he says he feels 'cheated' by 'really frustrating' ITV

Twitter

Streaming platform ITVX was criticised by Lord Alan Sugar in a tweet this week, with him telling fans that he feels "cheated" after having signed up for a subscription. Lord Sugar, 77 - the founder of Amstrad, who is now best known for his role on the BBC 's the Apprentice - posted about ITV 's streaming service on Thursday afternoon. He shared a tweet about it on X, formerly known as Twitter . The entrepreneur - who took aim at the broadcaster just last month over the National Television

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