Gwyneth Paltrow's Goop took wellness mainstream. How did it lose its edge?

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In This Story TGT AMZN NYT For more than 15 years, Gwyneth Paltrow’s lifestyle empire, Goop, has been ever-present in the cultural conversation. Goop has been a newsletter, an e-commerce company, a podcast, a wellness summit, a magazine, and even a show. Suggested Reading Trump Media stock dips after judge finds company liable for breaching a contract 5 new details from inside Elon Musk's Twitter takeover Bernie Sanders says drugmakers could sell generic Ozempic for less than $100 Nvidia isn't

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