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Solidarity drives online virality in a nation under attack, study of Ukrainian social media reveals

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One of the first major studies of social media behaviour during wartime has found that posts celebrating national and cultural unity in a country under attack receive significantly more online engagement than derogatory posts about the aggressors.  Examples of viral 'ingroup solidarity' posts: University of Cambridge psychologists analysed a total of 1.6 million posts on Facebook and Twitter (now X) from Ukrainian news outlets in the seven months prior to February 2022, when Russian forces

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Solidarity drives online virality in a nation under attack, study of Ukrainian social media reveals https://www.cam.ac.uk/ - 01.10.2024 12:16
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