Meta to charge advertisers a fee to offset Europe's digital taxes
March 10 : Meta Platforms will charge advertisers a location fee ranging from 2 per cent to 5 per cent to cover digital service taxes imposed by some countries, the U.S. tech giant said in a post on its website, following in the footsteps of Alphabet's Google and Amazon. The fee, for image or video ads delivered on Meta platforms including WhatsApp click-to-message campaigns and marketing messages together with ads, will apply from July 1 and will also cover other government-imposed levies. "
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