During my time at Nordstrom, Verizon, and Yahoo, I managed hundreds of employees and had just as many conversations about raises and promotions. Some I approved, while others I had to turn down. I realized that those decisions weren't always about performance. More often, it came down to whether someone understood the bigger picture — how the company made decisions, how budgets worked, and when to make their ask. In 2025, those dynamics matter more than ever. Right now, there are more qualified

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