Major Japanese department stores will sell fukubukuro lucky bags for their New Year’s sales next year that offer a wide variety of experiences and items themed on horses as 2026 is the Year of the Horse in the 12-year Chinese zodiac cycle. Next year’s bags include those providing customers an opportunity to interact with horses as consumers are increasingly putting priority on experience value over goods. Tobu Department Store will sell ¥5,000 bags that feature 30-minute horseback riding.

Tag-uri: Zodiac