In April 2025, Anne Marie Carroll dropped about $680 on a Sony camcorder she found on Amazon and another $290 to launch a Squarespace site for her new business idea. By the end of May, she'd brought in roughly 36 times her initial investment in sales. Carroll, 29, of Denver is the founder and CEO of Wedding Weekender, a service that rents out camcorders to couples to capture their weddings and also edits footage into video clips for them. She'd initially thought of the concept after her own