Brands spent years chasing Gen Z. Now it's a 'millennial summer.'
Tamara Ceaikovski
Millennials are so back. Algorithms are supposed to predict what's next, but scroll any platform right now, and chances are you'll find the past dominating the cultural conversation. "Laguna Beach" is returning for a reunion, twenty years after the hit reality show aired. Jay-Z just sold out multi-night runs at Yankee Stadium for albums he released in 1996 and 2001. Hilary Duff is having a TikTok-fueled resurgence with her comeback shows selling out almost instantly. And even fashion cycles are
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