Commentary: Tiger Beer does not need to be brewed locally to be a Singapore icon

Tamara Ceaikovski

Local brand Tiger Beer is marketed as an international one and run like the global business it has become, says SUSS marketing professor Lau Kong Cheen. SINGAPORE: For many in Singapore, Asia Pacific Breweries Singapore’s (APBS) announcement on Mar 24 that it will cut about 130 jobs and relocate all of Tiger Beer’s production to Malaysia and Vietnam might have hit harder than a typical business restructuring.  Early millennials and those before them will fondly recall the brand’s iconic

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