Fruit and vegetables sell better when supermarkets place them near the entrance

Educatie

By Tarun Sai Lomte Reviewed by Susha Cheriyedath, M.Sc. Jun 8 2026 A real-world supermarket trial suggests that moving fresh produce to the front of discount stores could help nudge shoppers toward healthier baskets, but modest effects and rising food waste show policy design still matters. Evaluation of a supermarket placement strategy to nudge healthier dietary habits: synopsis of the WRAPPED study . Image Credit: Itxu / Shutterstock In a recent study published in the journal  Public Health

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