Why Kids Like ‘Parenting’ Their Toys
Educatie
Two years ago around this time, on Black Friday 2016, the hunt for the Hatchimals was escalating rapidly. Hatchimals, the $60 battery-operated, interactive toys made by Spin Master and introduced in October 2016, had quickly become a craze—the late-2010s iteration of the Cabbage Patch Kid doll or the Tickle-Me Elmo. They went on to dominate that year’s holiday gift-toy market —and this year, Spin Master looks poised to repeat its success with its new product, the Hatchibaby . Like Hatchimals,
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