Celebrity Traitors' success puts ITV rival at risk as bosses 'struggle to sign big names'

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Celebrity Big Brother is reportedly set to be axed for good amid ITV's budget cuts. The hit reality show, which was initially hosted by Davina McCall on Channel 4 in the early 2000s, was revived in 2024 with AJ Odudu and Will Best at the helm. Whilst the civilian programme is set to continue this year, the celebrity edition, which has so far been won by reality star David Potts and Coronation Street actor Jack P Shepherd, will not return to screens for a third outing. Apparently, this is due to

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