Xandra went from DJing college tailgates to headlining parties for Sports Illustrated and touring the country as a creator and artist. In this episode of Forbes Top Creators Show, she shares how one spontaneous pool party video launched her social media career and how she’s grown her brand by staying completely authentic—on and off stage. Xandra dives into the hustle behind DJing, creating content daily, working with brands like Celsius and Pureology, and finding time to produce her own music.