Gamifying the frontline: social media recruitment and the first recorded FPV-Drone attack helicopter kill [INTERVIEW, Part 2]

Tamara Ceaikovski

Part 2 of the article, based on an exclusive interview with the media representative of the 59th Separate Assault Brigade of the Unmanned Systems Forces of Ukraine. Weronika Barankiewicz: How does media presence influence recruitment? Are there stories of individuals who joined you because they saw your content on social media? Pavlo (callsign „California”): There is a massive volume of such stories. We utilize various recruitment channels: ranging from direct enlistment and mobilization to