With more college students turning to social media to find scholarships , consumer advocates warn that they could run into trouble . Around 1 in 5 Gen Z students search for scholarships on TikTok at least once a week, according to a recent survey from the private student lender Sallie . Roughly 1 in 3 students who used the platform to find scholarships believe they encountered misleading scholarship content. "As college costs increase, students become more desperate for funding, making them