As world leaders and negotiators gather in Belem, Brazil for the United Nations’ Climate Change Conference (COP30) summit, climate scientists are once again sounding the alarm – the planet is on track to surpass 1.5°C of global warming. While governments and industries face mounting scrutiny, there’s a lesser-known contributor to the crisis: the influencer economy. CNA's Elakeyaa Selvaraji explores the issue – including how social media may be part of the problem – but also the solution.