Commentary: Why Samyang Buldak instant noodles is an US$8 billion tariff-proof brand
Government
The ultra-spicy ramen appeals to young Americans seeking exotic tastes – that means it’s immune to Donald Trump’s tariffs, says Shuli Ren for Bloomberg Opinion. HONG KONG: When it comes to instant noodles, there’s no Korean discount. Only a Korean premium. Samyang Foods, the manufacturer of Buldak ramen, has gained 93 per cent this year. Trading at 26 times forward earnings, it boasts US$8.1 billion market cap, as much as bigger rivals Japan’s Nissin Foods and Korea’s Nongshim combined. This
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