Malaysia focuses on attracting young Chinese tourists after missing 2024 target
Government
The Southeast Asian nation aimed to draw 5 million travellers from China to its shores last year. KUALA LUMPUR: Malaysia has turned its focus to attracting young travellers this year in its bid to woo more tourists from mainland China, which remains among the country’s largest sources of foreign tourists. This comes as the Southeast Asian nation missed its ambitious target in 2024 of drawing 5 million Chinese tourists to its shores. Still, last year’s numbers were a hefty 160 per cent increase
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