We tried a fiber-filled Diet Coke that could be sold in the US. It wasn't for everyone, but it won some fans.
Government
Six weeks into 2026, it's clear that this is the year of "fibermaxxing." Top executives of food and beverage brands have predicted that 2026 will be the year of fiber. McDonald's CEO Chris Kempczinski said fiber was the first of his three big food trend predictions for 2026, and PepsiCo CEO Ramon Laguarta said in an October earnings call that "fiber will be the next protein." Coca-Cola's CEO, James Quincey, told CNBC at the World Economic Forum in January that his customers "might see fiber
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