Gucci transforms Times Square into runway as label debuts new collection with Cindy Crawford, Tom Brady
Tamara Ceaikovski
Gucci’s creative director Demna presented his first Cruise collection for the Italian luxury brand on Saturday night in New York, transforming Times Square into a runway as owner Kering seeks to revive its struggling flagship label . The splashy show, livestreamed on billboards in one of the most visited places on the planet, was a nod to Gucci’s ties to Manhattan — the birthplace of its international expansion and where the Italian house opened its first store outside Italy in 1953. The “
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