How the Philippines became a global pageant powerhouse

Tamara Ceaikovski

Manila, The Philippines  —  When Ahtisa Manalo set foot on the Miss Universe stage for this year’s final, millions of people in the Philippines watched, dissecting her every move. As her country’s representative, the 28-year-old has long felt the pressure of a pageant-crazed nation, where beauty contests — big and small — are part of mainstream culture. “In the Philippines, people stop and tune in, usually for three things: the three B’s,” Manalo explained ahead of the event. “Boxing, when

How the Philippines became a global pageant powerhouse https://edition.cnn.com - 20.11.2025 05:56

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How the Philippines became a global pageant powerhouse https://edition.cnn.com - 20.11.2025 05:56