The overall level of illicit tobacco trade in Ukraine at the beginning of 2026 stands at 17.6%, according to findings from the "Monitoring of Illicit Trade in Tobacco Products in Ukraine" project conducted by Kantar Ukraine on behalf of leading industry manufacturers. According to the published data, nearly every sixth pack of cigarettes on the domestic market is illegal. Analysts estimate that with the shadow market amounting to around 5 billion cigarettes, annual state budget losses due to