In the ever-evolving world of beauty trends, few have sparked as much debate – and discomfort – as "menstrual masking". This is the practice of applying menstrual blood to the skin, usually the face, as a form of DIY skincare. Popularised on social media , hashtags such as #periodfacemask have amassed billions of views. In most videos, users apply menstrual blood for a few minutes before rinsing it off. There's no clear agreement on how much blood to use or how long to leave it on. Some call