Novo Nordisk’s next obesity battlefront: Winning beyond America
Tamara Ceaikovski
Novo Nordisk has told CNBC how it is preparing to go "all in" on launching its Wegovy pill outside the U.S, as the battle for dominance of the weight-loss market goes global. "When we launch, we'll go all in," Novo's Executive Vice President for International Operations, Emil Kongshøj Larsen, told CNBC in an interview on Tuesday. "It's a major opportunity." Novo announced last week that it expects to start the first launches outside of the U.S. later this year, pending approvals, after the pill
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