Forget cleavage. A deep V plunging to the waist is the current style – as seen on Gwyneth Paltrow and many others this year. Why is it suddenly so popular? Forget cleavage. A deep V plunging to the waist is the current style – as seen on Gwyneth Paltrow and many others this year. Why is it suddenly so popular? Good news for anyone looking to portion off their skin in new and creative ways: we have entered the era of the “veavage”. This new term for a deep, V-shaped cleavage plumbed new depths