A Southern California city has big plans to bring a dead mall back to life and they include turning the area into a mini Bourbon Street . Santa Monica city officials recently voted to lift restrictions on alcohol permits on the 3rd Street Promenade open air mall Santa Monica Place to lure back shoppers and businesses that have left the area for a variety of reasons, including homelessness .  The outdoor Santa Monica Mall, two blocks from the beach, used to be bustling with shoppers, but online