Searching for Steve Jobs
Tamara Ceaikovski
Photo-Illustration: Intelligencer; Photos “Never ask what I would do,” said Steve Jobs on his deathbed. “Just do the right thing.” Interesting quote, right? Here’s Jobs, whose visionary business and design principles turned Apple, on the brink of bankruptcy in 1996, into one of the most profitable, influential, admired, and scrutinized companies in history — and his advice to Tim Cook, his successor as CEO, was to find his own path. Yet now, 15 years after Jobs’s death, Tim Cook says Apple is
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