Searching for Steve Jobs

Tamara Ceaikovski

Photo-Illustration: Intelligencer; Photos “Never ask what I would do,” said Steve Jobs on his deathbed. “Just do the right thing.” Interesting quote, right? Here’s Jobs, whose visionary business and design principles turned Apple, on the brink of bankruptcy in 1996, into one of the most profitable, influential, admired, and scrutinized companies in history — and his advice to Tim Cook, his successor as CEO, was to find his own path. Yet now, 15 years after Jobs’s death, Tim Cook says Apple is

Searching for Steve Jobs https://nymag.com/ - 01.04.2026 12:57

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Searching for Steve Jobs https://nymag.com/ - 01.04.2026 12:57