Bolstering the Brazilian presence in Cannes this year, São Paulo public audiovisual company Spcine is developing strategic partnerships and promoting the city as a competitive film and TV hub on the global stage while backing six domestic films in various sections and programs at the festival. Spcine’s participation in Cannes is part of the internationalization strategy of São Paulo’s audiovisual industry. Led by Spcine, those efforts include institutional support, encouraging international