The United States is the world’s largest market for African storytelling content — accounting for 8.7% of global demand — followed by the U.K., South Africa, Canada, France, Brazil and China. That’s among the takeaways of a study released on Thursday by the Next Narrative Africa Fund , launched in 2024 by former diplomat and lawyer Akunna Cook, who is the fund’s CEO. NNAF is a $40 million commercial content fund paired with $10 million from non-profit Venture Studio. Is 'The Pitt' Building an