Bulgaria is among the most well-known countries in Japan , largely due to its yogurt, rose oil, and sports achievements, according to Georgi Kostov, Director of the Bulgarian Pavilion at EXPO 2025 in Osaka. In an interview with the Bulgarian News Agency, Kostov noted that Bulgaria ’s reputation continues to grow, with its participation in the world exposition further boosting interest and recognition. The Bulgarian pavilion has drawn significant attention, attracting both Japanese and