The Minor International Group CEO said the country should not be positioning itself as a cheap destination Sign up to Simon Calder’s free travel email for expert advice and money-saving discounts Get Simon Calder’s Travel email Get Simon Calder’s Travel email Email * SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our Privacy notice Sri Lanka has been urged to move beyond “discount-led tourism” to focus on value over price. Minor International

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