It’s a deal unfolding against the backdrop of AI search engines advancing: Adobe is buying Semrush. The software giant, famous for Photoshop, is paying $12 per share in cash—putting roughly $1.9 billion on the table. The transaction has strategic intent: with this acquisition, Adobe is positioning itself for the era of agentic AI and wants to help brands remain visible in Large Language Models like ChatGPT or Google Gemini. Semrush brings over a decade of SEO expertise and capabilities in