Apple moves into a lower-priced PC market as it releases its new US$599 MacBook Neo.  SAN FRANCISCO: Apple on Wednesday (Mar 4) unveiled the MacBook Neo , a lower-priced addition to its laptop lineup starting at US$599, as it looks to broaden its reach in a price-sensitive PC market while rivals face tighter supply of memory chips. A lower-priced laptop marks one of Apple 's most aggressive entry points into the PC market in years. The new MacBook will be powered by the A18 Pro chip, the same