Department stores may be falling out of favor with today's younger consumers, but there's a reason older shoppers keep coming back . Whether it's more generous return policies , promotional events or deep discounts , "if you can learn the benefits of what a store brings you, it creates a much greater experience," said Marshal Cohen, chief retail advisor for market research firm Circana. For example, if a sales associate doesn't have an item you want in stock, often they'll get it and ship it to