New York CNN  —  Target is facing a 40-day consumer boycott starting Wednesday over the company’s shift away from diversity, equity and inclusion (DEI) policies. “We’re asking people to divest from Target because they have turned their back on our community,” Rev. Jamal Bryant, a prominent Atlanta-area megachurch pastor who started the boycott, said in an interview with CNN. The boycott, which begins during the start of Lent, comes more than a month after Target made changes to its DEI programs