Tariffs are the new normal, and executives know it. A supermajority — 86% — of US executives surveyed by PwC last month said they expect tariffs to remain a "permanent planning assumption" for them. The Big Four firm published the survey results on Monday. The results include the expectation that tariffs will last "beyond the current administration," said Rohit Kumar, national tax office coleader at PwC. The outlook marks a big shift from Trump's first term , when the president implemented his