Fears have been raised that UK supermarkets could roll out “dynamic pricing” in stores. Dynamic pricing is where businesses change prices in real-time based on demand and supply. Oasis fans were left furious after this method saw ticket prices soar for their comeback gigs last year. In a recent study, the Bank of England (BoE) said electronic shelf labels - which replace paper tags on shelves and can be used to update prices instantly - could be potentially be used for dynamic pricing in the