How Elon Musk cost Tesla the European market
Business
Elon Musk turned from business to politics in the early months of Donald Trump's presidency and also backed European far-right parties; now the blowback is killing his car business on the continent. The company dominated the electric vehicle sector for over a decade, consistently coming out as the No. 1 battery-powered brand in Europe. But its sales crumbled in 2025, fueled by a consumer backlash at Musk's politics, increased competition from China and an aging vehicle lineup. The numbers are
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