In Defense of Influencers
Business
The global creator economy is a multi-billion-dollar business—and it is only growing. According to Goldman Sachs , the sector should be worth $480 billion by 2027. With millions of creators worldwide, many of whom are generating income through brand partnerships, affiliate deals, and platform monetization, influencers are likely popping up any time you pick up a phone to scroll. And despite how you feel about influencers—love them, or hate them—they are undeniably impacting our culture, our
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