Inside the Unprecedented Growth of Hasbro’s Magic: The Gathering and Trading Card Game’s High-Stakes Pro Competition
Business
For this week’s episode of “ Strictly Business ,” Variety was on the ground at MagicCon 2026 in Las Vegas, a convention centered not around slight of hand tricks, but Hasbro ’s hit trading card game Magic: The Gathering . The three-day event featured 25,000 attendees engaging in multiple activities, everything from a headliner panel featuring the MCU’s Paul Bettany unveiling a first look at a new “Marvel Super Heroes” collaboration with Magic, to a “Cat Lair” adoption done in partnership with a
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