Max Johnson used to start his workdays by opening a Claude chat and staying in it for hours. The cofounder of Briix , a UK startup that helps small businesses use AI, would move fluidly from writing scripts for social media posts to designing graphics to generating documents — all in one long-running thread. That lengthy dialogue meant he burned through more tokens, which are the currency of AI use , but giving so much context also sharpened the model. Johnson and his two cofounders could — and