Ideas By Michael Chad Hoeppner December 27, 2024 7:00 AM EST Hoeppner is the CEO of GK Training and author of Don’t Say Um : How to Communicate Effectively to Live a Better Life ( Balance; January 7, 2025). With nearly 20 years in the field, Hoeppner has taught at Columbia Business School and coaches thousands of professionals around the world I f the title of this article caught your eye, that's a good start—it might even help you reflect on where your eyes typically focus and where they don’t.